{"title":"American Outdoor Brands","description":null,"products":[{"product_id":"bubba-6-ultra-flex-fillet-knife","title":"Bubba 6\" Ultra Flex Fillet Knife","description":"\u003cp\u003eSimilar to its big brother, this 6-inch Ultra Flex fillet knife comes loaded with extreme flexibility and a ridiculously thin blade. The combination of the two makes this knife essential for your collection. Bring this knife with you because its full tang construction is designed to be your go-to for everything. Whether you're cutting for detail or bone removal, it will be your best friend. Because it is the little brother to the 8-inch knife, it's suited ideally for Crappie or smaller panfish. This secret weapon is your key to success.\u003c\/p\u003e\n\u003cp\u003eSKU: 1085876\u003c\/p\u003e","brand":"American Outdoor Brands","offers":[{"title":"Default Title","offer_id":44726536372400,"sku":"BUB 1085876","price":63.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2200\/3888\/files\/1085876_6_Inch_Whiffie_Front_June2018.webp?v=1756821488"},{"product_id":"bubba-110v-electric-corded-fillet-knife","title":"Bubba 110V Electric Corded Fillet Knife","description":"\u003cp\u003eDesigned by fishermen for fishermen and ergonomically crafted to fit perfectly in your hand, this knife is a game-changer. We've stayed true to our roots by incorporating the iconic non-slip grip handle so you can keep a firm grasp on the blade while turning your latest catch into your next meal. The engineered ventilation has been made to maximize motor transmission output, giving you an incredible amount of torque. Included are four different blade styles — 7\" E-FLEX, 9\" E-FLEX, 9\" E-STIFF, and 12\" E-STIFF that reflect our legendary tapered flex and stiff fillet knives. These blades are constructed out of high carbon stainless steel and coated with titanium nitride making them extremely corrosion resistant. It features an eight-foot cord, a safety lock, and a trigger guard for ultimate security. We've also included a premium EVA molded carrying case, which allows you to break apart the storage units for easy cleaning. This knife will have you stacking fillets until you're out of fish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDual rivet blade design\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eErgonomic trigger\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePremium EVA case\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIncludes 4 blades (7\" Flex, 9\" Regular, 9\" Regular, 12\" Regular)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSKU: 1095704\u003c\/p\u003e","brand":"American Outdoor Brands","offers":[{"title":"Default Title","offer_id":44726542172336,"sku":"BUB 1095704","price":159.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2200\/3888\/files\/1095704_FrontRight_12inESTIFF.webp?v=1756821363"},{"product_id":"bubba-lithium-ion-cordless-fillet-knife","title":"Bubba Lithium Ion Cordless Fillet Knife","description":"\u003cp\u003eYou asked for it, and we delivered. This Lithium Ion Cordless Electric Fillet Knife is ergonomically designed to fit perfectly in your hand. We've stayed true to our roots by incorporating the iconic non-slip grip handle, which allows you to cut through fish like butter. Our lithium-ion battery has the longest run time of any electric fillet knife on the market, so you can stack fillets until you're out of fish. The engineered ventilation has been made to maximize motor transmission output, giving you an incredible amount of torque. Included are four different blade styles — 7\"; E-FLEX, 9\"; E-FLEX, 9\"; E-STIFF, and 12\"; E-STIFF that reflect our legendary tapered flex and stiff fillet knives. These blades are constructed out of high carbon stainless steel and coated with titanium nitride making them extremely corrosion resistant. We've also incorporated a safety lock and trigger guard for ultimate security. The electric fillet knife comes in a premium EVA molded carrying case, which allows you to break apart the storage units for easy cleaning. This knife contains a second replacement battery, charging cord, and all batteries include a battery life indicator, so you can rest assured that you'll never run out of juice. This electric fillet knife is exactly what you've been looking for, and it's ready to fillet any fish any time.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e8.5\" non-slip red handle with Ti-nitride coated hollow stainless steel blades\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDual rivet blade design\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eErgonomic trigger\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePremium EVA case\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIncludes 4 blades (7\" Flex, 9\" Regular, 9\" Regular, 12\" Regular)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSKU: 1095705\u003c\/p\u003e","brand":"American Outdoor Brands","offers":[{"title":"Default Title","offer_id":44726542205104,"sku":"BUB 1095705","price":189.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2200\/3888\/files\/1095705_LithiumIonEFK_FrontRight_12inESTIFFBlade.webp?v=1756821382"},{"product_id":"bubba-7-electric-fillet-knife-replacement-blades","title":"Bubba 7\" Electric Fillet Knife Replacement Blades","description":"\u003cp\u003eThis 7\" E-FLEX Blade fits both our 110V Electric Fillet Knife and Cordless Lithium Ion Electric Fillet Knife. It's made of a High Carbon Stainless Steel and chemically bonded with a ti-nitride coating to be extremely corrosion resistant. The 7\" blade serrated edge and apposing bidirectional blades make filleting medium to large size fish effortlessly.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSerrated, double-cut edge\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApposing, bidirectional blades\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIdeal for MD and LG size fish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSKU: 1099591\u003c\/p\u003e","brand":"American Outdoor Brands","offers":[{"title":"Default Title","offer_id":44726542237872,"sku":"BUB 1099591","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2200\/3888\/files\/1099591_7inEFlex.webp?v=1756819913"},{"product_id":"bubba-small-shears","title":"Bubba Small Shears","description":"\u003cp\u003eThe Bubba Small Shears are multi-functional, lightweight and durable. They are engineered to cut monofilament, fluorocarbon or braided line with ease. The Small Shears are also equipped with our iconic, non-slip grip handles, a split shot crimp tool, bottle opener and lanyard hole. Although they may be small, these shears sure are mighty.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDurable, Lightweight and Multi-Functional\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCuts Monofilament, Fluorocarbon and Braided Line\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNon-Stick Blades\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIconic Non-Slip Grip\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMicro-Serrated Blades\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSplit-Shot Crimp Tool\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBottle Opener\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFull-Tang Construction\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLanyard Hole\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSKU: 1099913\u003c\/p\u003e","brand":"American Outdoor Brands","offers":[{"title":"Default Title","offer_id":44726542270640,"sku":"BUB 1099913","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2200\/3888\/files\/1099913_SmallShears_Closed.webp?v=1756819857"},{"product_id":"bubba-medium-shears","title":"Bubba Medium Shears","description":"\u003cp\u003eThe Bubba Medium Shears are our most versatile shears within the Bubba shear family. They are engineered with micro-serrated blades to cut monofilament, fluorocarbon or braided line. The Medium Shears are extremely feature-rich and come equipped with a hook eye cleaner, hook sharpener, descaler, bottle opener, lanyard hole and even break down for easy cleaning. On top of all that, they come with our iconic, non-slip grip handles, truly making these the ultimate angling shears.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDurable, Lightweight and Multi-Functional\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCuts Monofilament, Fluorocarbon and Braided Line\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNon-Stick, Micro-Serrated Blades 3”\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIconic Non-Slip Grip\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHook Eye Cleaner\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBottle Opener\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHook Sharpener\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDescaler\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFull-Tang Construction\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDetachable Blades for Easy Cleaning\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLanyard Hole\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSKU: 1099914\u003c\/p\u003e","brand":"American Outdoor Brands","offers":[{"title":"Default Title","offer_id":44726542303408,"sku":"BUB 1099914","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2200\/3888\/files\/1099914_MediumShears_Closed.jpg?v=1756819507"},{"product_id":"bubba-7-tapered-flex-folding-knife","title":"Bubba 7\" Tapered Flex Folding Knife","description":"\u003cp\u003eUnfold perfection with our 7” Tapered Flex Folding Knife. Derived from our iconic 7” Tapered Flex, the NEW 7” Tapered Flex Folding Knife is designed for anglers who live a lifestyle of adventure and require a highly portable folding fillet knife that is built to last a lifetime while being versatile enough to handle any salt or freshwater fish. Whether you want to keep it in your pocket, in your tackle box, or on the boat, this knife easily folds down for effortless storage. The 7” Tapered Flex Folding Knife features our signature Bubba non-slip grip with a titanium-nitride coated, high carbon stainless steel blade that has the same flex as our 7” Tapered Flex. It is built with a premium lockback mechanism for a strong hold during use. This 7” Tapered Flex Folding Knife also comes with a sheath and lanyard hole for added security.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eTitanium-nitride coated\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eICONIC HANDLE THAT STAYS STICKY WHILE WET\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePremium lockback mechanism\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCUSTOM SYNTHETIC SHEATH\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eSKU: 1112554\u003c\/span\u003e\u003c\/p\u003e","brand":"American Outdoor Brands","offers":[{"title":"Default Title","offer_id":44726542336176,"sku":"BUB 1112554","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2200\/3888\/files\/Screenshot2025-09-01153508.png?v=1756758944"},{"product_id":"bubba-pro-series-cordless-electric-fillet-knife","title":"Bubba Pro Series Cordless Electric Fillet Knife","description":"\u003cp\u003eThe Pro Series Cordless Electric Fillet Knife has been designed to meet the requirements of the hardcore angler, by developing industry leading power and performance technology for unparalleled cutting efficiency. The Pro Series Cordless EFK is constructed with a state of the art, brushless motor to deliver 21% more torque, 22% more motor efficiency and up to 100% more power, making the Pro Series cordless EFK the most powerful electric fillet knife on the market. It features our 7” E-Flex, 9” E-Flex, 9” E-Stiff, and 12” E-Stiff along with our iconic non-slip grip. The Pro Series also comes with 2 batteries for long-lasting cutting capabilities. The Magnum Battery is sold separately and can be added for more power and runtime. The best really did get better. Cut like a pro with the Pro Series Cordless Electric Fillet Knife.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndustry Leading Cutting Efficiency\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNext Level Cutting Power\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUnmatched Durability\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBest in Class Battery Life\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBest in Class Electric Fillet Knife\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSKU: 1135880\u003c\/p\u003e","brand":"American Outdoor Brands","offers":[{"title":"Default Title","offer_id":44726542368944,"sku":"BUB 1135880","price":249.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2200\/3888\/files\/pro_efk1-High-Quality.webp?v=1756819238"},{"product_id":"bubba-7-e-glide-efk-blade","title":"Bubba 7\" E-Glide EFK Blade","description":"\u003cp\u003eThe Bubba E-Glide EFK Blades are designed with the freshwater angler in mind who targets more delicate species such as Panfish\/Crappie, Walleye, Lake Trout, and even Speckled Trout. 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Featuring our ICONIC NON-SLIP GRIP, the Pro Series Smart Fish Scale is the perfect fish scale, whether you’re a hobbyist or a fierce competitor. The unmatched 60-POUND WEIGHT LIMIT and BEST-IN-CLASS ACCURACY OF ±0.3% offers a fully robust fish scale like never before. The Pro Series SFS features three different modes; Tournament Mode, Rally Mode, and Competition Mode that each include their own features and capabilities, such as a PRO SERIES SMART CULLING SYSTEM, auto data for total bag weight, livewell management of up to 8 fish, and the ability to compete with friends on one device. With the IPX7 WATERPROOF CARRY CASE and the IPX4 waterproof product design, you can ensure this product will never fail you even on the toughest days on the water.\"\u003c\/p\u003e\n\u003cp\u003eThe Pro Series Smart Fish Scale works seamlessly with our mobile app built from the ground up to talk to the scale and track live data. It stores the weight of the fish, GPS location, weather \/ water conditions and makes it easy to share your results with your group of friends. The app has even more social connectivity such as hosting or joining of virtual tournaments where you can see other angler’s catches and weights being caught in real time.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eICONIC NON-SLIP GRIP\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCOLOR DIGITAL DIMMABLE SCREEN\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e1X RECHARGEABLE LITHIUM-POLYMER BATTERY\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTOURNAMENT MODE STORES UP TO 8 FISH\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRALLY MODE STORES UP TO 99 FISH\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCOMPETITION MODE ALLOWS FOR 4-PERSON TEAM\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMOBILE APP WITH BLUETOOTH CAPABILITES\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLIP CLIP AND GILL HOOK INCLUDED\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePREMIUM IPX7 WATERPROOF CARRY CASE\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIPX4 WATERPROOF FOR HARSH CONDITIONS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSKU: 1176076\u003c\/p\u003e","brand":"American Outdoor Brands","offers":[{"title":"Default Title","offer_id":44726542434480,"sku":"BUB 1176076","price":224.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2200\/3888\/files\/SFS-lead-shot-optimized.webp?v=1756819049"},{"product_id":"bubba-calling-indicator-set","title":"Bubba Calling Indicator Set","description":"\u003cp\u003eThe BUBBA CULLING INDICATOR SET is compatible with both the Pro Series and Standard Smart fish scales, making it the next ultimate tournament fishing accessory. The color-coded buoys help you keep track of your catches and the low-profile lip clips will ensure that you’ll never lose your best catches.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eICONIC NON-SLIP GRIP\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCOLOR-CODED BUOYS TO TRACK CATCHES\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCORROSION-RESISTANT COMPONENTS\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLIP CLIP LOW-PROFILE DESIGN\u003c\/li\u003e\n\u003cli\u003eCOMPATIBLE WITH PRO SERIES SFS (1176076\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCOMPATIBLE WITH STANDARD SFS (1186932)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSKU: 1178452\u003c\/p\u003e","brand":"American Outdoor Brands","offers":[{"title":"Default Title","offer_id":44726542467248,"sku":"BUB 1178452","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2200\/3888\/files\/white-background.webp?v=1756818877"},{"product_id":"bubba-smart-fish-scale","title":"Bubba Smart Fish Scale","description":"\u003cp\u003eIntroducing the newest top-of-the-line fishing tool from BUBBA, the Smart Fish Scale. Featuring our ICONIC NON-SLIP GRIP, the SFS is the perfect fish scale, whether you’re a hobbyist or a fierce competitor. The unmatched 60-POUND WEIGHT LIMIT and BEST-IN-CLASS ACCURACY OF ±0.3% offers a fully robust fish scale like never before. The Smart Fish Scale features two different modes: Tournament Mode and Rally Mode that each include their own features and capabilities, such as a SMART CULLING SYSTEM, auto data for total bag weight, and livewell management of up to 8 fish. 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The 7” ULTRA FLEX FOLDING KNIFE is designed for anglers who live a lifestyle of adventure and require a highly portable folding fillet knife that is built to last a lifetime while being versatile enough to handle any salt or freshwater fish. Whether you want to keep it in your pocket, in your tackle box, or on the boat, this knife easily folds down for effortless storage. The 7” Ultra Flex Folding Knife features our signature ICONIC, NON-SLIP GRIP with a TITANIUM-NITRIDE COATED, high carbon stainless steel blade. 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Renowned for crafting high-quality knives for fish cleaning, the brand now extends its expertise to offer anglers a comprehensive solution. The introduction of the BUBBA Fillet Board presents a valuable addition for those seeking a board as tough as our knives. Designed to complement BUBBA Fillet Knives, this fillet board is optimally sized for various cleaning tasks and ensures convenient portability. Its versatile design even allows fish cleaning atop a bucket, slots to hold knives, and notches to rest fishing rods against.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDense HDPE for food safe handling\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eConvenient 23” x 13” size\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIntegrated handle for easy transport\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIntegrated 22” measure scale\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e2 slots to hold BUBBA knives\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRod holder notches \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHandhole doubles as waste drop while cleaning\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e5 gallon bucket ring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSKU: 1202352\u003c\/p\u003e","brand":"American Outdoor Brands","offers":[{"title":"Default Title","offer_id":44726542565552,"sku":"BUB 1202352","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2200\/3888\/files\/1202352.webp?v=1756818266"},{"product_id":"bubba-micro-shears","title":"Bubba Micro Shears","description":"\u003cp\u003eThe Bubba Micro Shears are lightweight, durable, and always at hand with the provided neck lanyard. 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The iconic BUBBA non-slip grip guarantees a secure hold while weighing fish, and the IPX4 water-resistant rating provides peace of mind on the water. Pair the SFS Lite with the BUBBA App to effortlessly store your catches' weights, species, weather, and GPS locations. Unlock the full potential of your scale with a Pro BUBBA App subscription, which includes three versatile fishing modes: Tournament, Rally, and Competition. You'll also benefit from our Smart Culling System for efficient livewell management. 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