{"title":"Alliance Consumer Group","description":null,"products":[{"product_id":"true-berm-keychain-knife","title":"True Berm Keychain Knife","description":"\u003cp\u003eThe BERM® is TRUE’s smallest flipper knife. The 1.5“ clip-point blade is ready to pierce and slice while the Titanium Nitride coating backs you up with enhanced durabilty and corrosion resistance. Whether you choose to carry the BERM® with the deep-carry pocket clip or prefer to attach it to a key ring with the integrated carabiner, you’ll never be without a knife when you need it.\u003c\/p\u003e\n\u003cp\u003eSKU: TRU-FMK-0013\u003c\/p\u003e","brand":"Alliance Consumer Group","offers":[{"title":"Default Title","offer_id":44740177100976,"sku":"37-00-00003","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2200\/3888\/files\/tru-fmk-1009_berm_hero.jpg?v=1757430683"},{"product_id":"true-titanium-pocket-multi-tool","title":"True Titanium Pocket Multi Tool","description":"\u003cp\u003eSometimes you don’t have time to get the toolbox out. You need a quick fix and the right tool to get it done. That’s where the TITANIUM POCKET MULTI TOOL steps up. From tough tasks to everyday chores, this locking pocket multi-tool slices, cuts, screws, grips, and snips. And when you’re done, it will gladly open your favorite bottle of refreshment.\u003c\/p\u003e\n\u003cp\u003eWith the perfect heft that lets you know this piece is well-built and a variety of assets that neatly tuck into place, the TITANIUM POCKET MULTI TOOL will have you eagerly looking for problems and projects to solve. It feels good in your hand and performs great for the task at hand.\u003c\/p\u003e\n\u003cp\u003eDesign:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpring-Assisted Butterfly Opening\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e90 ̊ and 180 ̊ Bit Driver Lockout System\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e¼-Inch Bit Compatibility\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMagnetic Bit Retention \u0026amp; Storage\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eQuick-release Paddle Locks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e9-in-1 Full-Size Multi-tool\u003cbr\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eNeedlenose Pliers\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eStandard Pliers\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWire Cutters\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSheepsfoot Knife Blade\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCrosscut Saw\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBit Driver (Phillips Screwdriver Bit)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBit Driver (Flathead \/ Slotted Bit)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBottle Opener\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAwl\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eDimensions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e4.13\" (L) X 1.42\" (W) X 0.79\" (H)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e103\/160mm (H) X 36mm (W) X 20mm (D)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e0.37 lbs. \/ 168 grams\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSKU: TRU-MTL-1009\u003c\/p\u003e","brand":"Alliance Consumer Group","offers":[{"title":"Default Title","offer_id":44740177133744,"sku":"37-00-00006","price":32.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2200\/3888\/files\/tru-mtl-0004_ti-pocket-multi-tool_hero-tools-white.jpg?v=1757431009"},{"product_id":"true-knife-sharpener","title":"True Knife Sharpener","description":"\u003cp\u003eThe Mycro Knife Sharpener is an extremely compact sharpening platform that can sharpen almost any dull knife with a few quick strokes.  The tungsten carbide side helps reshape a dull blade, and the ceramic side hones a blade to a sharp edge.  The anodized aluminum construction is light and extremely sturdy, and the TPR rubber grip allows the user to maintain a strong grip while sharpening a blade.  \u003c\/p\u003e\n\u003cp\u003eDesign:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTungsten Carbide Coarse Sharpener\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCeramic Fine Sharpener\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThermoplastic Rubber (TPR) Grip\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLanyard Hole\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCompatible with all straight edge blades\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIncludes O-Ring connector\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDimensions:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSIZE: 1.8” x 0.95”\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWEIGHT: 0.1 lb\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSKU: TRU-ACC-0011\u003c\/p\u003e","brand":"Alliance Consumer Group","offers":[{"title":"Default Title","offer_id":44750040465584,"sku":"37-00-00004","price":6.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2200\/3888\/files\/tru-acc-0011_knife-sharpener_hero.jpg?v=1758026635"},{"product_id":"true-plasma-lighter-xr","title":"True Plasma Lighter XR","description":"\u003cp\u003eThe TRUE Plasma Lighter XR’s next generation technology is flameless, fuel-free, rechargeable, lightweight, and easy to use. The unique, extendible, and flexible neck makes it safer to use for a variety of lighting tasks. The XR relies on plasma arc technology that is windproof up to 80 MPH and the rugged design is IPX6 rated for water-resistance and it even floats so it can handle whatever mother nature throws at you. The reinforced ABS body and rubberized exterior is rugged and impact resistant, so it is built to last. The XR relies on a lithium polymer battery that is USB-C rechargeable and can fully charge in as little as 1.5 hours.\u003c\/p\u003e\n\u003cp\u003eDesign:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e300+ Activations on a single charge\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDual-electrode, single arc pattern\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFlexible, extendible neck ignitor\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWindproof up to 80 MPH\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWater \u0026amp; Dust-Resistant (IP56)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRugged ABS plastic\/Zinc alloy\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProtective locking cover\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePower\/Charge indicator\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUSB-C Rechargeable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIncludes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCharging Cable\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLanyard\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOperation:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePushbutton Functions\n\u003cul\u003e\n\u003cli\u003eEach press of the push button will energize the lighter.\u003c\/li\u003e\n\u003cli\u003eIf held continuously, the operation will be interrupted after 6 seconds.\u003c\/li\u003e\n\u003cli\u003eOperation\/Battery\/Charge Status Indicator\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe product has a blue LED located on top of the product near the electrodes.\n\u003cul\u003e\n\u003cli\u003eThis led indicates: When the button is pressed, it lights solid while the electrodes are actively discharging.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWhen the battery is low\/needs to be recharged (\u0026lt;10%), it flashes rapidly for 2 seconds, then turns off.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWhen the product is charging, it lights solid. Once charging is complete, the light turns off.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDimensions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSIZE: 3.5” x 2” x 0.78”\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWEIGHT: 0.2 lbs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSKU: TRU-ACC-0012\u003c\/p\u003e","brand":"Alliance Consumer Group","offers":[{"title":"Default Title","offer_id":44750040498352,"sku":"37-00-00005","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2200\/3888\/files\/tru-acc-1001_plasma-lighter-xr_hero_1.jpg?v=1758027259"},{"product_id":"true-smartknife-15-in-1-multi-tool-pocket-knife","title":"True SmartKnife+ 15-in-1 Multi-tool Pocket Knife","description":"\u003cp\u003eThe SmartKnife+ is a multi-tool wrapped around a super sharp 2.375” pocket knife. The multi-tool handle features a small, medium and large flat driver, magnetic ¼” bit driver and holder, file, wire strippers, rulers, wrenches, pry bar, pocket clip and bottle opener, making this the smartest knife you can put in your pocket.\u003c\/p\u003e\n\u003cp\u003eDesign:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2.375\" partially-serrated locking drop point knife\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e420 stainless steel\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAnodized aluminum\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePocket clip\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePry bar\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBottle opener\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eScrewdrivers\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e¼” magnetic bit storage\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWire strippers\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eInch and centimeter rulers\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e5 wrenches (6mm – 14mm bolts)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDimensions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLength: 4.375” (closed) \/ 6.875” (open)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWidth: 1.75”\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDepth: 0.5”\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSKU: TRU-KNF-0016\u003c\/p\u003e","brand":"Alliance Consumer Group","offers":[{"title":"Default Title","offer_id":44750040531120,"sku":"37-00-00008","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2200\/3888\/files\/tru-knf-0016_smartknife-plus_hero-main.jpg?v=1758027580"},{"product_id":"true-fixed-blade-knife","title":"True Fixed Blade Knife","description":"\u003cp\u003eNo gimmicks. No flash. Just a 4-inch task knife engineered for long-lasting use as a tactical asset. The TRUE Fixed Blade Knife was specifically designed for experienced outdoorsmen and EDC enthusiasts who demand gear designed to deliver an outstanding performance.\u003c\/p\u003e\n\u003cp\u003eHoly MOLLE\u003cbr\u003eThe utility and usefulness of the MOLLE system can’t be denied. The holes on the Fixed Blade Knife sheath enable it to be easily incorporated into your MOLLE mounted carry system. The sheath also lends itself for scout carry and drop-leg use. It even features a vertical belt loop that allows the sheath to be carried on the right or left hip.\u003c\/p\u003e\n\u003cp\u003eDesign:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlade Shape: Drop Point\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBlade Length: 4”\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBlade Steel: 8Cr13MoV Stainless Steel Blade\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFinish: Black Oxide\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHandle: TPR with Glass Breaker Pommel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAccessories:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMolded Sheath with Nylon Loop Adapter\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOperation:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe TPR handle is compatible with a variety of hand positions\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe molded sheath allows for Scout, Drop Leg or MOLLE mounted carry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDimensions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLength: 8\" (4\" Blade)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWidth: 1.375\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHeight: .75\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSKU: TRU-FXK-0001\u003c\/p\u003e","brand":"Alliance Consumer Group","offers":[{"title":"Default Title","offer_id":44773151244464,"sku":"37-00-00009","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2200\/3888\/files\/tru-fxk-0001_fixedblade_image_blade-hero-transparent.jpg?v=1759156327"}],"url":"https:\/\/cowboyhq.com\/collections\/alliance-consumer-group.oembed","provider":"Cowboy Headquarters","version":"1.0","type":"link"}